This is one of things where I find myself asking “what took them so long?” My fridge has long been a wasteland of tomato paste cans with one tablespoon scooped out, the rest left to die. I never use an entire can and it seems every time I need some, I have to open a new can since the old one has become an alien life form. These great new squeeze tubes let you use just as much as you want without creating waste. I paid $2.99 for a tube. And they contain only tomato paste and salt – no nasty preservatives! Love ‘em.